Growth-focused marketing leader with deep expertise in eCommerce, digital strategy, brand development, and innovation. She shapes end-to-end customer journeys, from positioning and messaging to performance marketing, lifecycle email, and conversion optimization, while keeping the brand consistent, premium, and customer-first. Known for blending creative storytelling with metrics-driven execution, she builds scalable marketing systems and tests new ideas that drive revenue growth, strengthen brand equity, and improve the buying experience. She holds a MS in Digital Marketing from Rutgers Business School. When she’s not working, she’s usually spending time with her family, exploring great food and wine, or finding inspiration in design, travel, and culture.
